THE RIGHT DATA CAN DRIVE CUSTOMER ACTION

For automotive manufacturers of premium and mid range cars, delighting customers is the key growth driver. Majority of consumers in premium car segment & 20% of consumers in a mid range car segment are willing to switch brands if their digital experience in car is not on par with competitors. To delight their customers, a UK-based premium automotive manufacturer is working on a Self Learning Car. The challenge was to devise a mechanism to identify driver, learn preferences, predict vehicle failure, and notify it. 
 
The customer approached HARMAN Connected Services, we developed an advanced analytics solution using machine learning techniques, historical sensor data, and exploratory analysis.
 
Download the case study to know more.