FUELING THE CAR-AS-A-SERVICE MARKET

How do you create new revenue channels using the same products that have been in existence, in one form or another, for well over a century? This is a question many Automotive OEMs are asking today. And with mobile devices enabling consumer connectivity – there are many options to explore. One of the ways is through a program called Car Sharing where many different business models have emerged. These models include (but are not limited to):
 
  • Full OEM created in-house car sharing solutions  car2go by Daimler
  • Joint ventures with existing car sharing providers  driveNow! by BMW & SIXT
  • Disruptive peer-to-peer car renting programs  RelayRides by GM
  • Location based mobility solutions in urban areas GM’s Maven
 
But will these programs be successful long-term? Or, is this a temporary bubble that is bound to burst in the years to come? How, when and where will these programs succeed? We hope to answer those questions in this whitepaper.