THE FARM OF THE FUTURE

The client is nearly a century-old company with $3.5 billion in revenues is pioneering the Precision Agriculture revolution. Their Agribusiness division, which has outlets across the US West Coast and Midwest, address crop challenges and individual grower needs with field technology specialists who provide tailored advice for crop protection, nutrition, and seed technology.
 
The technology division had decided to use a third party platform for precision agriculture and data management which was a Windows- based application, that could also be used on a browser and required update. They partnered with Microsoft and HARMAN to upgrade the application. 
 
At HARMAN, we believe that Design Thinking starts with understanding of the user. We will walk you through the journey we undertook for modernizing the software.
 
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