AHA RADIO

Subaru wanted its customers to have a safe interface to interact with content in their vehicle. Without having to touch a smartphone, Subaru drivers are able to safely access content like nearby restaurants, fuel prices, music, podcasts and more. Subaru wanted to integrate with a platform that seamlessly brings content into its vehicles. The company evaluated numerous connected car solutions, and Aha Radio, based on the HARMAN Ignite platform, was the first service that met their criteria for safety, great design, and broad content options that can be personalized for each driver.