Lead the change with Big Data. This is the theme for the 2016 IRI Growth Summit. As CPG companies, we generate some of the largest volumes of data about the customer. Learn new ways of harnessing data and uncovering insights about the customer as we face some of the biggest shifts in consumer buying in a century.
Why Attend:The CPG industry is in the midst of a consumer buying revolution, and The IRI Growth Summit will empower your organization to lead the way for change. The Summit is a world-class conference designed to help manufacturers and retailers find growth in CPG. The program gives attendees specific strategies for finding new opportunities with shoppers via cutting-edge content, analytics, technologies and retail best practices. You’ll be able to maximize your marketing efforts through the application of best practices and thought leadership across:
dozens of categories and demographics
new data modules
the digital marketing landscape
cross-channel media targeting
pricing and promotion
key merchandising and assortment tools
essential technologies for retailer/manufacturer collaboration
Whom you can meet:Senior-level leaders in CPG manufacturing, retail, and OTC healthcare, and media can expect a deep dive into key issues impacting marketing, market research, brand management, category management and advertising. Discover growth strategies from the best minds in the business. Distinguished keynotes and legendary thought leaders will share innovative strategies for driving growth in today’s rapidly-evolving CPG marketplace.