An Immersive Approach: Phygital Design is the New Normal

 

From self-checkout counters to virtually experiencing a car before purchase, phygital environments, which weave the digital and physical

Part II - Quick Service Restaurant Must Haves to Attract Next-Gen Customers

 

As per the National Restaurant Association’s 2017 Industry

Entertainment. Technology. Experiences. It’s what rocked this SXSW

 
While the event was an experience by itself, Litehouse showcased how businesses can orchestrate experiences for their customers. From

The future of the Connected Enterprise was yesterday!

Most companies have begun to understand that the data generated by these groups can be harnessed to identify new channels of revenue, and have

HARMAN shines at TESTA 2016 by bringing home two awards for testing services

 

HARMAN also bagged the “The Best Automation Project – Functional” as a special commendation. The awards ceremony, held at Old

55% Retailers Are Planning To Overhaul Their UX Strategy For 2015, Says Our Survey

 
Today, having an omni-channel strategy is crucial for retailers to drive seamless omni-channel experience. It will help analyze cross

Microinteractions: The Kingpin to Persuade Customers

 

Often, companies tend to focus on the larger aspects of customer experience – new features, better customer service etc. and assume that