HARMAN Connected Services has been shortlisted for the 2016 EGR B2B Awards in two categories – ‘Data Analytics Partner’ and’ IT supplier’. Currently in its 7th year, the eGR B2B Awards rewards and celebrates the best suppliers and service providers in the online gaming industry cutting across major e-gaming disciplines including betting and gaming software, networks, mobile, payments, recruitment, IT & infrastructure. The evaluation is carried out on the basis of innovative product development, flexibility, scalability, exceptional and reliable customer care contributing to revenue impacting business success for clients. The winners will be announced on the evening of Wednesday, June 1, 2016 at The Pavilion at the Tower of London.


In the Betting and Gaming segment, HARMAN Connected Services customer base has doubled in the last 12 months with new logo acquisitions such as William Hill, Inspired Gaming etc.Our revenues from the betting and gaming business has risen to over $13 million, an increase of 25% compared to the prior year. HARMAN has been shortlisted in the IT supplier category for delivering world class services across Mobile development, Cloud computing, Design, Analytics and product development. During the last one year, among our other achievements, we have integrated close to 65 new games on web and 75 mobile games from 7 suppliers, delivered a multichannel mobile app for one of our clients  to help customers with consistent cross channel experience, developed a new application for Bingo Mobile  and a gaming middleware for one of our clients. We have invested a lot on improving the automation capabilities for our clients leading to significant improvement in regression time and costs. 


In the Data Analytics space, HARMAN Connected Services has provided value driven data analytics services for acquisition, engagement, attrition and business function analytics for its betting and gaming clients. HARMAN has been shortlisted for its capability to integrate with multiple source systems, development of Single view of customer across channels, delivering insightful reports across multiple business functions such as Marketing, CRM, Finance etc,  enabling analytics for Customer LTV, Churn & marketing Campaign performance and ability to provide pre-canned reports to gambling operators, with predefined metrics to evaluate and tune marketing performance, CRM spend and financials. Apart from the above mentioned solutions our teams have focused a lot towards the increased demand for in-memory real time solutions, cloud hosted BI and analytics solutions, promotional and strategy dashboards on open source technologies such as D3.JS.


The shortlisting in the EGR awards once again demonstrates HARMAN’s continued commitment towards the gaming industry and helping clients keep up with emerging trends through an integrated approach towards Design led engineering / testing services, smart Analytics and BI solutions and leveraging the SMAC stack. Earlier this year Management consulting firm, Zinnov has classified HARMAN Connected Services as a Foremost leader across Global Service Providers for the gaming industry in 2016, because of its capability in offering leading edge digital services its clients in the gaming sector. Read more.