IDC predicts that the Big Data technology and services market will grow at a 26.4% compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market!


If you’re wondering if this hype really amounts to anything on the ground, read on to see how organizations below are using analytics to up their game. What’s really interesting is they are from different geographies, different verticals and are using analytics to achieve different outcomes.


A better life and great music festivals in the City of Barcelona – all thanks to a Big Data BI Solution:





When City personnel in Barcelona, Spain, are planning the next city festival or speculating about how to better the public transportation system, they don’t merely depend on their gut. They use a BI service that helps make future festivals better by mining the data from the previous year’s festival. They study attendees’ movement patterns and opinions about entertainment venues, sanitation, transportation, restaurants, and even banking. Analytics also helps them pinpoint which musical groups people would like to see at, based on the social media comments and the number and type of music downloads. How cool is that! Read more here.


Giving the customers what they want: Pier 1 Imports:

When retailer Pier 1 Imports was looking for a way to better connect with its customers using insights and data, it decided to pilot a predictive analytics solution based on Microsoft Azure Machine Learning and Microsoft Power BI. With the solution in place, Pier 1 Imports can use data insights to predict the popularity of its products in the future. It can also create a dynamic website using predictive modelling and design more efficient and effective marketing campaigns. To know more clickhere.


Halo 4 Team keeps the game fabulous using New User Insights:

During the Halo 4 “Infinity Challenge” in late 2012, Halo 4 gamers took to their Xbox 360 consoles en masse for a five-week online battle. It was exciting, no doubt. But what was even more exciting was that, behind the scenes, a powerful new Microsoft technology platform called HDInsight was capturing data from the cloud and feeding daily game statistics to the tournament’s operator, Virgin Gaming. The data was used to not only update online leaderboards each day, but also to detect cheaters and remove them from the boards.





But even more significantly, this technology was used even outside of the Infinity Challenge to get insights and update the game almost weekly, using direct player feedback to tweak the game. In the process, the game’s multiplayer ecosystem continues to evolve with the community as the title matures in the marketplace. Click here to know more.


National University of Singapore studies online student behavior to design more targeted offerings:

The University wanted to enhance its learning management system and implemented a Big Data solution based on Microsoft SQL Server 2012 Enterprise to gain better insight into students’ online behavior. As a result, it can analyse multiple terabytes of information and design more targeted applications and services. Reporting time is down from two weeks to less than a day! Read more here.


Arvato Financial Solutions helps customers save a whopping €27 million with its Fraud Detection Service powered by analytics:

Arvato Financial Solutions used Microsoft Big Data solutions and intuitive BI tools to deliver faster fraud analyses to its clients. This can potentially help their clients save a mind boggling €27 million (US$37 million) annually. And it has cut the time to deliver credit scores, freeing resources for new applications and services—and greater customer satisfaction. You can read more here.