Building the digital DNA

Our client, a leading provider of a commercial suite of content management and community engagement applications – was looking to build a connected digital strategy to market their new cloud-based product series which help marketers deliver engaging and customer-centric web experiences. The client chose Litehouse to create brand awareness and generate leads by using a digital marketing strategy to connect with consumers and drive traffic to the free trial landing page, as well as a webinar. 
Read more on how the team outlined a digital strategy to meet specific campaign objectives. 
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