The rise of the software variant

Introducing and deploying new enterprise cloud services connected to vehicles isn’t as simple as in smartphones. Connected-Car platforms face challenges such as longer life cycles, less IT standardization, less reliable connectivity, greater variety of connectivity hardware, and more.

Recent research suggests that manufacturers’ ability to differentiate by offering connected car features is diminishing due to the saturation of features (SBD, March 2016). This has led to the conclusion that manufacturers need to shift their focus from WHAT features to offer (to the issues of WHY) to HOW features and services are offered.


CaaS (Car-as-a-Service) is a pattern for business and the infinite variant. The scope of CaaS includes any number of businesses involving novel car usage and ownership models.


Download the whitepaper to know more how CaaS is a business idea.