A world leader in travel and tourism services with several million customers and operations across the globe. The group is known for its vast number of tour operators, travel agencies & leading online portals. Apart from this, the group’s portfolio includes several hundred touristic airlines, hotels, cruise liners and countless incoming agencies in all major holiday destinations around the world.
Client required a fast and robust data and campaign management platform, to design customized offers and marketing campaigns across customer life cycle i.e. attract prospects, add-on services before the holiday, upsell ancillaries during the holiday and help them plan for the next holiday.
HARMAN with its expertise in innovation, advanced analytics and best practices, helped client build an integrated, robust and stable global marketing platform.
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