Smarter A/B testing backed by AI-powered design insights

Test with precision, compare creative choices, and unlock data-led clarity to shape experiences that truly resonate.

Design with confidence using AI-led A/B testing

Harman’s AI-powered A/B testing platform delivers instant, data-backed insights to help you compare digital experiences with precision. It evaluates layout, navigation flow, visual contrast, and more, providing real-time recommendations to fine-tune your design. Backed by predictive analysis and heuristic evaluation, the tool empowers teams to identify what works, what doesn’t, and why.

Whether you’re refining user journeys or experimenting with new UI elements, this platform removes the guesswork. Make faster, smarter decisions with confidence, choosing the design that connects best with your users.

Why A/B testing matters

Side-by-side design analysis powered by AI insights

Compare key visual elements like layout, color, contrast, and readability with real-time AI recommendations. This approach goes beyond static testing, adapting to your users and offering actionable feedback that sharpens every design decision.

Our unique capabilities help you compare your designs

AI-led insights replace subjective design choices

Highlights ways to increase focus in key areas

Explains issues, their impact, and how to fix them

Compares layouts, colors, and content clarity.

Key features

Uncover the full potential of your design decisions. HARMAN’s A/B Testing platform delivers AI-driven evaluations, tailored prompts, and real-time insights to help you test, compare, and refine with confidence.

Tailor tests with custom prompts

Run tests that reflect real-world scenarios by selecting user age, device type, design goals, and elements like color, layout, spacing, and navigation priorities.

Compare multiple designs with ease

Test several variations using multivariate analysis. Identify the top-performing option quickly and make design choices that are informed, not instinctive.

AI-powered scores and smart recommendations

Get detailed scores for every test parameter, along with AI-led evaluations that explain both the numbers and the rationale. So you know not just what changed, but why.

Contextual insights with design snippets

Understand how each element performs with annotated design snippets and clear explanations of impact. Plus, AI-backed suggestions to enhance effectiveness.

How we make it happen

Experience HARMAN's AI-powered A/B Testing Tool. Built to compare layouts, colours, and content with precision. Get instant insights, smart recommendations, and clear fixes to design experiences that connect, convert, and truly resonate with users.