Turning Insight Into Strategic Advantage

We uncover user needs and market signals to craft strategies that inspire innovation, reduce risk, and accelerate product success.

Our Services

Human-centred Research. Business-backed Strategy

We turn early-stage ideas into validated, user-informed experiences that drive long-term value.
Strategy
Achieve alignment through insight-driven strategies that connect user needs, business goals, and market trends.
Generative
Understand the "why" behind user behaviour to shape future-ready product concepts and unlock white space opportunities.
Evaluative
Improve product quality and user satisfaction with real-time feedback through usability testing, A/B testing, and heuristic reviews.

Research That Drives Product Excellence

We define the right problems, align stakeholder goals, and fuel user-first innovation across industries.

Where Research Fuels Strategy and Innovation

At HARMAN, research is not a checkbox, it’s a catalyst for transformation. Our integrated teams of researchers, designers, and strategists help global brands translate human insights into product strategies that deliver real-world impact. We focus on identifying the right problems, validating assumptions, and crafting meaningful experiences rooted in evidence and empathy. 

With expertise spanning generative and evaluative research, we enable smarter, faster, and more confident decision-making across the product lifecycle.

Research Process

Research Plan
Data Collection
Data Analysis
Report Creation

How We Deliver Excellence

Our integrated approach combines strategic analysis, product vision, and agile execution.
Usability Testing

Ensure your design meets real user expectations

Our usability testing services validate experiences with real users, improving design outcomes at every fidelity level.
Flexibility
Applicable at any stage, from low-fidelity wireframes to polished prototypes.
Context-agnostic
Adaptable to blind, in-house, remote, or rapid testing setups.
Tech-driven and user-centred
Use leading platforms to gather rich user insights that inform design decisions.
Iterative
Promotes continuous improvement with feedback loops at every phase.

Our Unique Capabilities to drive innovative solutions

Human-centred decision-making
Evidence-driven innovation
Accelerated product-market fit
Strategic clarity and alignment