HARMAN is extending its DNA of growing strong and innovative brands for over 60 years. HARMAN’s digital marketing program starts with capturing customer’s attention, improving their journey, and increasing conversions. We take a deep dive view into your customer’s challenges and use that data-driven insight to build a digital marketing strategy that reaches your audience and then inspires them to keep coming back for more.
Placing your customers at the heart of everything we do, we re-image your brand to become customer-first for the digital age. HARMAN’s research-backed digital marketing practices include iterative, innovative problem solving and fast feedback generation which will positively deliver great brand experiences.
Make an impact on the way your customers find, think, and feel about your brand. Let us establish a way forward for your digital presence and make your brand an experience that sustains.
As a product and services organization, HARMAN identifies with an organization's goals. By combining our knowledge of tech and marketing, we make sure to take your brand to the right customers through the right channels.
• Gain a 360-degree view of the customer
• Leverage business data for critical business decisions
• Boost organization's marketing with predictive analytics
• Enhance consumer loyalty and engagement
Find influencers with the right reach. Distribute your message in front of a pre-engaged target audience and promote your brand's content. Decision makers can build strong relationships with customers by listening, engaging, and publishing content that they desire.
Organizations can stay one step ahead by identifying emerging topics before they become issues that matter to their brand. Protect and preserve your brand reputation with HARMAN’s machine-learning sentiment analysis and constant performance evaluations that not only keeps track of your online status but also the customer views about your brand, products, and services.
HARMAN’s robust social media outreach program will identify new brand advocates and help spread the brand love by showcasing how your product integrates into the daily lives of their motivated followers.
To connect with the desired audience and drive profitable consumer action, we develop a strategic promotion plan across paid media to secure the best ad placements or "inventory."
Aimed to develop a strong web presence, we use different media effectively to reach your target audience and begin every campaign with a strong understanding of the campaign goals, target audience, and products being advertised.
HARMAN’s digital media buying services, combine design-thinking and digital marketing best practices. We not only make the initial purchase but also add business value by continuously monitoring and optimizing campaign performance throughout its lifecycle.
HARMAN actively builds an organization’s digital influence. Our platform-agnostic content curation capabilities in the digital landscape involve understanding where the customers are being engaged and developing a dynamic content presence on these digital occurrences.
Our strategic initiatives are to deliver contextually relevant content-driven experiences to the right audience using the right medium at the right time. We aim to curate and share compelling content with desired audiences and increase brand visibility and reputation.
At HARMAN, we add new life to content, and our custom content services are tailored to meet, manage, and scale content-intensive processes.
Analyze online behavior and search patterns of the target audience.
Identify channels where targeted audience spend most of their time.
Create the “bill of materials” that includes all marketing assets and a digital media targeting strategy across all channels to ensure high quality traffic.
Take the campaign live across all channels and monitor performance.
Optimize performance on a daily basis to stay aligned with the business goals.
Build a comprehensive biweekly or monthly report to analyze business opportunities and strategize next steps.
A hotel chain wanted to enhance their guest experiences. HARMAN incorporated sophisticated and functional technology into every room and developed a personalized application that enhances the in-room experience.
A health club chain wanted to transform their existing mobile application digitally. We created a mobile application integrating fitness trends, user motivation and insights to provide a seamless fitness experience across home, office, and gym.
A multinational automaker wanted to update their dealership customer experience digitally. HARMAN reinvented their digital dealership, transformed the user’s journey, and ensured to deliver consistent, personalized experiences.
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