Interactions used to be in the abstract form. Nowadays, the command line has evolved into a voice first and conversational interaction. We at HARMAN, advance experiences at the intersection of humans and devices, with data as the backbone. We strive to explore and push the edges of technology to create immersive and relevant experiences that people would embrace.
A well-crafted design is only as good as the process behind it. HARMAN’s research and insight-driven strategy help reduce the time to transform ideas into experiences that convert users into fans.
HARMAN’s evidence-based evaluation process uses a variety of data analysis and research tools to anticipate any potential shift in customer expectations. We build a robust customer journey map which focuses on mapping the customer experience lifecycle, identifying various touchpoints, and defining interactions that might occur at each of those touchpoints.
By mining existing data for insights, running experiments, and combining different machine learning models, we gain new perspectives and bring entirely new experiences to market.
Furthermore, we recommend customers make research-driven business decisions that drive results, deliver enhanced customer experiences, and improve user engagement.
HARMAN's diverse capabilities in design, technology, and strategy enable us to create unique experiences that traverse the digital, physical and environmental worlds.
It is critical that the design of a product resonate with its target audience. We combine many backgrounds and disciplines in a collaborative, holistic design-led process, going beyond what an individual could do, bringing the best of a collective.
To achieve new levels of innovation, enable easy visualization, communication, ergonomics, accessibility, and evaluation during the product design and development phase by providing in-detail product concepts, 3D models, spacial and environmental designs.
Leveraging contextual research and evaluating concepts at all levels of maturity, we take every opportunity to validate concepts or ideas with a broader team of users. Doing this iteratively generates helps us get early feedback and reduces iterations.
HARMAN's technical team of designers and front-end engineers leverage tools and frameworks including, HTML 5, CSS 3, Bootstrap, AngularJS, React, JQuery, etc. We also work extensively on Content Management Systems (CMS) like Umbraco, Drupal, and WordPress.
Fuelled by the need to innovate to differentiate, we avoid rework when honing a responsive solution for customers. HARMAN’s human-centered design-thinking approach furthers the creation of experiences that resonate with an audience — ultimately driving growth and engagement.
Designed to fit human wants and not just functional requirements, we innovate products by making those engaging at an emotional level. HARMAN’s empathetic design-led engineering process helps envision and resolve issues that might arise with user experience not only in the present but also the future.
To help your business deliver the next generation of user interaction, we devise products that consumers will love while providing overall differentiation. It is not just about materials, finish or SLAs. It is about reducing development costs and designing with insight-driven data that responds to customer’s needs.
For a leading aviation company, HARMAN in partnership with Microsoft created an interactive experience for business travelers. Using the responsive 84” screen with advanced touch capabilities, we gave travelers an enriched access to a wide-array of captivating information, entertainment, and more. From flight schedules and destination hotspots to hotels and car rentals, we have them covered.
To provide high net-worth individuals full control over a variety of services within their home, an enhanced lifestyle, and an unsurpassed level of convenience, we at HARMAN designed a new panel application to improve and modernize the overall in-home experience.
For a leader in credit union core systems, HARMAN conducted extensive user research and incorporated modern and Innovative UX design concepts. HARMAN's successful digital design and new approach helped meet business goals, deliver relevant customer solutions, and reduce costs.
A client wanted customized apps for their business, we at HARMAN not only redesigned applications but developed experiences. Adopting Microsoft PowerApps and Office 365, we optimized many services for the benefit of the business. HARMAN's services provided a consistent look and feel across various screens and gave employees easy access to do common tasks.
An OEM business wanted a consumer integrated marketing campaign to create a seamless enterprise experience for consumers to interact with their brand. After conducting extensive research, we developed a marketing campaign that’s strategic, tech-savvy, and results-driven. Embracing an insight-driven approach, we connected with the intended audience and inspired meaningful action.
An online retailer of fine jewelry wanted customers from across 43 countries to purchase diamonds based on their carat weight, cut, clarity, color, and other characteristics. HARMAN implemented a new responsive website design and provided visitors an intuitive task flow based shopping experience across desktops, laptops, tablets, and phones.
For an international distributor of agricultural products, we at HARMAN redesigned agricultural data tool’s intuitive interface and streamlined its features making it easy to use, even for farmers who are not highly tech-savvy. We provided a digital map experience and improved business continuity and overall customer engagement.
A client who provides a commercial suite of content management and community engagement applications wanted to enhance their brand awareness. HARMAN's content amplification services helped the client reach out to their target audience and effectively generate new product and overall brand awareness.
A telecommunication’s company needed to evaluate and customize a COTS product utilized by a monitoring and reporting platform. HARMAN created a holistic strategy for evaluation and performance management including proactive fault identiﬁcation, enhanced reporting capabilities, and an interface with diagnostics systems to provide historical performance data analysis and fault diagnostics.
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